Experiencial Campaign

After decades of international success in the world of spirits, Roku embodies Beam-Suntory’s recent venture into the gin market. Their product combines the classic gin experience with delicate nuances of botanicals exclusive to Japan.

Although Roku is not entirely new to the German market, they tasked Cheil Germany to develop a unique concept for an experiential campaign that would coincide with the blooming of cherry blossoms—an event with great cultural heritage in Japan emphasized by the cherry blossoms used in the Roku gin.

Unfortunately, due to the outbreak of COVID-19, the concepts were not finalized and never became a reality. The key visual, seen here on the left, is the only remnant that of this project that remains.