Experiencial Campaign

Louis XIII Cognac, part of the Rémy Martin brand founded in 1724, is one of the world’s finest and most renowned Cognac producers. Unlike their direct competitors such as Hennessy and Martell, the House exclusively specializes in Cognac Fine Champagne and each bottle take a century to craft.

After successfully creating an employee training for Rémy Martin, Louis XIII approached my agency to create a similar interactive earning platform.

The goal was to take a complex product and it’s rich brand history and help it come to life, as opposed to simply stating facts and numbers that users would learn by heart. Through out the training there is a strong focus on high-resolution visuals and widgets that encourage interactivity, making it a memorable and worthwhile learning experience.